THE ASK
Fiix wanted a brochure that explained the benefits of working with them, which could be used as a hand-out at hiring fairs.

THE PROCESS
I worked with both the Marketing and Corporate Social Responsibility departments’ to build this piece. The guidelines for this brand, use angles, geometry and a palette of blue colours. When unfolded I wanted the viewer to see continuing lines over folds; to create the illusion of depth, and use colour blocks to make information stand out. It’s very dynamic and the angles draw your eyes towards the messaging.

THE OUTCOME
· Increased awareness of company
· An influx of applicants for roles across the organization; majority in Sales and Development
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